This era is the one known for digital marketing. Utilizing the digital world will provide you the easiest and quickest ways to increase your traffic.

When it comes to golf club marketing, it’s essential to understand the tips that will increase your traffic. Most of us think that email marketing and social media are the only ways, but there are more ways that can improve your golf club marketing.

By making golf club marketing an important part of your daily operations, you can improve your sales and drum up more interest in your course. Thinking outside the box is essential to increase traffic to your golf club website.

Now, let’s dive into some golf course marketing tips to help you keep up bookings in the fall.

Optimize Your Golf Club’s Online Presence

Some listing pages to keep in mind when optimizing your listings include:

  • Google
  • TripAdvisor
  • Yelp
  • Facebook
  • Yahoo Local
  • Bing Places
golf club marketing search

When you have ownership of these listings, you can optimize them with new updated information such as pictures, addresses, contact information and hours, and most importantly the category your business falls under.

Optimizing your club online can help people find it easily while searching, which will in turn increase the traffic to your website.

Use Google Analytics

When you are using golf club marketing techniques to increase traffic, consider using Google Analytics. This is a great way to learn about your audience and optimize your online presence.

Google analysts help you know more about your customers. For example:

  • The points of purchase abandonment
  • Location of your customers
  • The ROI of your online marketing
golf club marketing Google Analytics

These points can help you self-assess where your golf club marketing is strong, and where it is weak. This gives you a look at the potential opportunities you might not be using, but there are different methods to improve it.

The standard Google Analytics can be implemented for free to find information that can help you know more about marketing. If you go into advanced Google Analytics, it provides you with powerful metrics useful to your golf club marketing.

Using Video on Social Media

As we all know, social media is an important tool to increase traffic and create engagement. Videos are more valuable when it comes to growing website and social media views and traffic.

However, don’t let limited resources stop you! You don’t need to shoot a professional video. Simply use a smartphone camera and create some content for your social media. This method is cheaper, more genuine, and faster to bring in more traffic and engagement. Some of the most powerful social media influencers use just their smartphones to shoot and edit their video content.

This has become a trend in the business world. The key point in this marketing technique is that creating a video for your social media should not be expensive or tiring work.

golf club marketing tips gggolf

Micro Facebook Ad Campaigns

Using Facebook ads is another golf club marketing tactic that has the ability to hyper-target users. Facebook users are targeted based on their searches and behaviour, so that the ads that you create reach the right audience. Plus, one huge benefit of Facebook is that by using less money, you can reach out to a large group of people.

Micro Facebook ads can help you keep your budget low. Using ads is important because Facebook has limited the organic reach for users.

Using ads allows you to:

  • Be visible to more users on Facebook
  • Target users with specific interests related to your business
  • Save money on promotion

Using Paid Search

The quickest way to bring in traffic is by using paid search. Google ads are the best and most popular way to use paid searches. This way, the people near you are searching for your golf club can reach out to you fast and efficiently.

Paid searches are a good platform for a specific reason. They can bring traffic from people that are looking for you in their search bar. It is an investment that brings you results in less time!

Using a combination of the golf club marketing methods mentioned above can improve your traffic significantly more than if you were to use only one separately. Go beyond the conventional approaches and you’ll be sure to bring in more traffic to your club!

Learn more about GGGolf’s integrated marketing here.