Does your golf course website include things like online tee time booking, scorecard access and online payment options?
Whether you’re a private, semi-private, or public golf course, your website is often the first impression a golfer will get from your course. So a good website is key for not only attracting visitors, but converting them.
It’s important to ensure that not only does your website look good but it contains valuable information for golfers.
So how can you do this? We’ve listed five things that your golf club website should include for new and returning visitors.
Online Tee Time Booking
When golfers go to your website, one of their main goals is simple: I want to book a tee time.
Having an online tee time booking option is a crucial part of your website. You want to make sure that your website offers as much convenience as possible to golfers.
So if you’re a public course, have a clear call-to-action where golfers can access the online tee time booking portal. If you’re a semi-private or private course, ensure that you have a clear call-to-action to your member portal, where your online tee time booking portal will live.
Especially for public courses, having an easy way to book tee times is a great way to help increase revenue. If golfers can easily book with you, it’s likely they’ll keep going back to your course because of the seamless process!
When choosing a golf course, patrons will often see if the course fits their skill level. Having your score card easily accessible will allow potential customers to determine the playability of your course. Moreover, this same logic applies when choosing tournament locations: does your course provide enough tee options to run a successful tournament?
Just like online tee time booking, offer the convenience of being able to keep track of scorecards online. This piece is especially important for semi-private and private clubs, as the membership portal is where golfers should be able to access any and all information about their game.
3. Course History
Having the history of your golf course on your website may seem like a no-brainer. But what you may not realize is the level of authenticity it adds to your golf course.
Golfers want to know about the rich history that lies within your course and key events that took place on your greens. So ensure that you include a section with a perfectly crafted description and photos to complete the picture.
4. Facility Information
Again, this one might seem like a no-brainer. But when it comes to facility information, does your website include everything golfers need? Here is a list of what type of facility information you should be displaying on your website:
- Membership: Why should golfers join your club? Ensure that you have a section focused on membership that explains why golfers should opt for a membership at your club, the benefits, and the costs.
- Guest Information: In your guest information section, make sure that you include details about things like parking, dress code, course etiquette, golf bag drop, cell phones, cannabis use, and guest fees.
- Courses: Ensure that your website gives a clear vision of the courses available at your club and the practice facilities. Plus, let members/visitors know about what types of golf programs you offer.
- Tournament information: Offer a clear calendar of upcoming tournaments at your golf course and what handicap golfers need to attain in order to take part in the tournament.
- Food and beverage: Let visitors and members know what type of dining and beverage services are available at your course and their location along your course. Plus, offer a call-to-action on your website where they can book a table in your formal dining room.
5. Pro Shop Information
Last but not least, make sure your golf club website includes information about your pro shop. Information like what you offer, what brands, and what services you offer at your pro shop will be important for visitors and members.
Want to take it one step further? Set up an e-commerce section on your website where golfers can purchase pro shop items online. Buyers can simply order online and pick up when they arrive at your golf course – convenience at its finest!
You’ve put a lot of time and effort into your website, so make sure every detail is working to your advantage. When working on your website or launching a new website, make sure to check these boxes:
- Responsiveness: Ensure your website works perfectly on both a desktop and mobile.
- Brand: Make sure your brand is clear across your whole website.
- Design: A sleek, modern design will be more attractive to the visitors eyes than something outdated.
- Call-to-action: Make sure you have plenty of call-to-actions so visitors can conveniently gather more information.
Having a website that checks all the boxes doesn’t need to be a daunting task. In fact, here at GGGolf we offer website services which includes a turn-key responsive website solution. Contact us to find out more!