4. Changes to traditional golf club membership are coming
The last couple of years have seen an incredible shift in the way we work. Working from home (WFH) has become extremely viable for many people, which in turn affects how much extra money and time they save. With more time for hobbies, and opportunity to work from different spaces, it’s no wonder there has been an uptick of interest in golf.
Private clubs in particular would do well to rethink their membership demographics in light of the above. Have you considered catering to younger golfers, or women, who may be considering purchasing memberships? About a third of all golfers are millennials now! Perhaps rethinking your membership fees as well to be more attractive to different demographics would also be on the docket as you prepare for the 2022 season.
5. Even more value will be placed on technology & golf course software
Technology has become a key tool to differentiate your club from the competition. Prioritizing contactlessness and convenience is not only expected, but will impress your customers and keep them coming back to play. This is one of the golf industry trends you simply can’t ignore.
Some courses have implemented impressive on-cart technology systems that use GPS to offer a more in-depth experience to their golfers. It helps them calculate the distance to the holes, pushes Halfway House preorders before the turn, displays advertising from local companies, and lets players know about events and course news.
In addition, it has become more important than ever to be able to rely on your tee sheet software. Can it keep up with this increase in demand? Can you really rely on it? Perhaps it’s time to consider a different golf course software management system that better addresses your course needs.
Other ways to stand out with technology might include offering a golf course mobile app, for members to manage their tee times, or having a strong golf course website that serves as a hub for all your club information. GGGolf can help with both of these — ask us how!
6. Experience continues to be king
A trend that is likely to never change is the player experience. Golfers choose your course primarily on the experience they receive — the playability of your holes, your maintenance crew’s meticulous turf care, the dedication of your staff, the quality of your food, the bang for their buck on your green fees.
Look for ways your club stands out from the competition, what you’re really good at, and double down. You could even consider surveying your members and ask for their feedback on what could make their experience even better. You’ll learn more about your operations, and they’ll feel great knowing their voice is heard. Win win!
Member relations are always at the forefront of a great golf course experience! What can you do to really shine?
It’s hard to know exactly what the future has in store for our favourite game. These projected golf industry trends may or may not come to fruition — only time will tell! What do you think? Do you agree or disagree with this list? Let us know in the comments!