We’ve all come across a business whose social media hasn’t been updated in months and thought, are they even open anymore? By posting semi-regularly on your social media channels, you will boost engagement with your existing followers, get found by new interested players, and increase your overall online presence.
One goal you might include in your golf club marketing plan for this year is to ask players to post about you. In fact, you can create a hashtag to start a conversation.
Social media is a powerful digital marketing tool in your arsenal — don’t discount its power! Even if you’re posting once a week during peak season, it’s helping people find you and get excited about getting to play at your course.
Setting up digital ads is always a great option to include in your golf club marketing strategy. Consider a simple Google search or display ad to target golfers searching for courses nearby, or even searching your competitors’ club names.
Social media ads are a creative and very visual way to reach your prospective customers, too. Why not send out an advertisement about a green-fee deal you’ve got going on, or an invitation for people nearby to try out your Men’s Night special?
If it’s in the budget, you could also place digital ads on golf industry websites to increase your reach.
Are you partnered with a golf company with whom you could pair up and double your digital marketing efforts?
The sky’s the limit here! Go in on a partnered ad together, share each other’s content, link your website to theirs and vice-versa. The more content you produce, the more backlinking you can establish, the better your Search Engine Optimization ranking (ie. how Google reads the efficacy of your digital marketing) and the more people will find you online. It doesn’t hurt to show how exciting your particular course is through your partnerships, as well!
Are you partnered with Golf Canada, for example? Image Source: Globe & Mail
Did you know that SMS (text message) marketing garners an average 90% open rate? By contrast, email marketing open rates sit around 20%. Consider leveraging the phone numbers you’ve collected through tee time bookings by sending them relevant text messages. What is great about this form of digital marketing is that you can reach your customers on the go — even while they’re on the course!
Welcome your golfers to the course with a short text. Send them a text around an hour and a half after they start their round to invite them to place a halfway house order. Send them a coupon, or let them know that you’ve got a new menu item! Ask for their feedback after their round is over.
SMS marketing can be super creative, and guaranteed to catch golfers’ attention.
Leverage your pros
You already know that your course pros are a wealth of information and value. Why not ask them to help boost your digital marketing efforts? Whether they are active on social media and can tie their posts back to your club, or chat with members and clients to encourage them to engage with you online, you can harness their honest passion for your club and for the game. You may have heard of influencer marketing – well, you have a great opportunity via your pros to leverage their influence and create a better player experience together!