Private and semi-private golf clubs must place member management near the top of their priorities in any given season.

The members are the heart of your community. They are at the core of what you do! A great member experience means they will spend more time at your course, visit more frequently, and bring their family and friends. This, in turn, means the opportunity for growth. 

Read on for 3 ways you can improve your current member management efforts so that your club experience is second to none.

Member management

1. Have a fair & reliable lottery system for tee times

One of the most important tools at a private golf course’s disposal is a powerful tee sheet management software. If your system can weigh tee time bookings by member category and validate restrictions, your member management efforts will vastly improve. 

It is also important that the software properly tracks the percentage of time that a member does not secure their requested tee time, allowing them to have a greater chance of winning their preferred slot next booking. 

This intelligent lottery system effectively manages member expectations, while giving them a consistent scheduling structure. Members enjoy security and reliability as much as they do perks — the weighted lottery ensures you can deliver what you promise. A happy golfer is a returning golfer!

2. Engage members using email & SMS texts 

Golfers these days, especially younger golfers, expect your golf course to be technologically savvy. They expect to be in regular contact with you online, whether that’s through social media, email marketing, or text messages. Personalized email marketing is a proven tool to help make customers feel special, which is also what member management is all about. 

Your course may already send email confirmations for booked tee times, but what about tee time reminders? Or frost delays, or rain checks? The sky’s the limit with email marketing. You could send a congratulatory email after completing a round, which contains a coupon for the halfway house for next time. Using an automated email reminder system ensures your members are well-informed and engaged.

SMS texts are another way to get short bursts of information out to your members quickly and efficiently. Text messages are opened 90% of the time on average, and response rates are 7.5x higher than email.

golf club marketing SMS text message to golfer on course

3. Reward the committed members with further perks

Reward the member behaviour you wish to see! You can implement further membership benefits, tiers or perks that are reserved for those golfers who are the most engaged with your club. For example, you can set limitations on tournament sign-ups so that only members who have posted < 80% of their scores can participate.

CONCLUSION

Member management doesn’t have to be a headache. We hope this post has given you some great action items for how you can improve your golfers’ experience this year — or inspired you to start brainstorming for next year!