2. Engage members using email & SMS texts
Golfers these days, especially younger golfers, expect your golf course to be technologically savvy. They expect to be in regular contact with you online, whether that’s through social media, email marketing, or text messages. Personalized email marketing is a proven tool to help make customers feel special, which is also what member management is all about.
Your course may already send email confirmations for booked tee times, but what about tee time reminders? Or frost delays, or rain checks? The sky’s the limit with email marketing. You could send a congratulatory email after completing a round, which contains a coupon for the halfway house for next time. Using an automated email reminder system ensures your members are well-informed and engaged.
SMS texts are another way to get short bursts of information out to your members quickly and efficiently. Text messages are opened 90% of the time on average, and response rates are 7.5x higher than email.